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Influencer Marketing Strategies

Successful Influencer Partnerships on Social Media

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Language:  English
This book will give you a better understanding of how to utilize influencers as part of a company’s digital marketing strategy by breaking down the ins and outs of influencer marketing.
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This book will give you a better understanding of how to utilize influencers as part of a company’s digital marketing strategy by breaking down the ins and outs of influencer marketing. It will unpack the complexity of selecting which influencers to partner with, different types of collaborations and how to execute effective influencer marketing programs.

About the Author

Lianne Chin-Fook is a digital marketing and communications expert with a demonstrated history of working within both B2B and B2C industries. She enjoys helping leading companies transform their marketing strategy to become more digital. After starting her career in the retail e-Commerce industry, she has moved on to enhancing the digital strategy across leading organizations in North America, such as Wal-Mart, LG Electronics, and ZWILLING J.A. Henckels.

  • About the Author
  1. Introduction
  2. The Importance of Influencer Marketing
    1. Influencer Marketing vs. Social Media Marketing
    2. The Role of Influencer Marketing in your Marketing Strategy
    3. How to Utilize Influencers as a Brand
  3. The Expertise of the Influencer
    1. The Role of Trust and Authenticity
    2. Types of Influencers
    3. Types of Influencer Partnerships
    4. Creating Influencer Programs
  4. How to Select Influencers
    1. Main Considerations
    2. Defining Deliverables and Content
    3. How to Integrate your Brand
  5. How to Collaborate with Influencers
    1. Outreach as a Brand
    2. Managing Inbound Collaboration Requests
    3. Contract Negotiations
  6. Defining Influencer KPIs
    1. Metrics
    2. The Role of Affiliate Marketing
  7. Tracking and Reporting
    1. How to Measure Performance
    2. Tagging and Branded Content
  8. Conclusion
  • Citations

About the Author

Lianne Chin-Fook