This book will give you a better understanding of how to utilize influencers as part of a company’s digital marketing strategy by breaking down the ins and outs of influencer marketing. It will unpack the complexity of selecting which influencers to partner with, different types of collaborations and how to execute effective influencer marketing programs.
About the Author
Lianne Chin-Fook is a digital marketing and communications expert with a demonstrated history of working within both B2B and B2C industries. She enjoys helping leading companies transform their marketing strategy to become more digital. After starting her career in the retail e-Commerce industry, she has moved on to enhancing the digital strategy across leading organizations in North America, such as Wal-Mart, LG Electronics, and ZWILLING J.A. Henckels.