You'll find out why it's important to build a good foundation with your concept and strategy for the podcast. We'll set goals for your podcast using examples and also time frames so you're not flying blind. You also need your values for the format which you want to convey. At the end you will get tips and tricks for creating your perfect listener avatar. With this episode, we'll lay the foundation for your successful podcast and how it will set you apart from unsuccessful podcast corpses!