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Expert Talk: Weight Watcher's Rebrand to WW

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31m 3s
Language:  English
Changing a brand name after 55 years of business is a bold move. Join Erik Fabian, the founder of Upright Brand, for a discussion on Weight Watchers decision to rebrand themselves as WW.
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Beschrijving

Changing a brand name after 55 years of business is a bold move. Join Erik Fabian, the founder of Upright Brand, for a discussion on Weight Watchers decision to rebrand themselves as WW. We will discuss why Weight Watchers decided to rebrand and if it was a success. This is an episode for any founder or marketer who want to learn more about branding and naming.

About the Author

Upright Brand