Marketing research and analysis are keys to decision making. Marketing is a process, especially marketing research; that's the biggest paradigm shift we've seen among businesses over the last decade or so. Marketing is about understanding consumer behaviour and market dynamics (e.g., pricing elasticity), and that's a process of learning from consumer behaviour and market dynamics. Marketing research is one way to measure consumer and business behaviour to understand better their needs. Listen to this talk to learn more about this subject from one of the top marketers in the world.
About the Author
Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).