Expert Talk: Introduction to Naming a New Brand

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28m 00s
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Do you need a name for your new product or business and don’t know where to start? Join Erik Fabian, the founder of Upright Brand, for an introductory discussion on naming.
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Over de auteur

Erik Fabian is the founder of Upright Brand and brand marketing consultancy that helps entrepreneurs stand above the hustle in an age of off-the-shelf ventures. Erik formerly led brand teams at Moleskine America and Greenhouse Software. He has been called a “brand therapist” for his work helping o

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Do you need a name for your new product or business and don’t know where to start? Don’t make the most common mistakes and end up with a name that hurts your ability to grow. Hosted by Erik Fabian, the founder of Upright Brand, this introduction to naming will explore what makes for a great name and tips on how to find the right name for your next venture.