The book describes the various theories and models of innovation and identifies the traits of businesses that have launched innovations that have enjoyed enduring success in the market. The need for developing organizational capabilities and utilizing the creative potential of employees to achieve success in innovation management efforts are highlighted. Critical success factors to achieve sustainable competitive advantage through innovation are discussed along with the sources of innovation financing. The book argues that innovation management must be part of overall organizational strategy.
About the Author
Venkatesh Ganapathy completed degree in oil technology from University Department of Chemical Technology (UDCT) in 1992. He joined Castrol India Limited as a Management Trainee and got exposure in cross-functional areas like Research, Technical Support/ Services, Database management, Project Management, ERP, Business Process Support etc. He joined full time academia in 2012 after two decades of corporate experience. Since then he has published more than 50 research papers and presented them in national and international conferences.
