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Digital Strategy Mapping

Digital Leadership in the Online Platform Economy

Taal:  English
Want to define a winning digital strategy in the online platform economy? Then use the innovative approach, tools and free downloadable canvasses in this eBook to focus on online ‘blue oceans’.
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Do you want to be successful in the online platform economy with digital leaders like the mega online platforms Amazon, Alibaba, Google, Microsoft, YouTube, Facebook, LinkedIn and Instagram? Then you need to define and execute a unique digital strategy as a Digital Customer Intimate-, Digital Product Leading- or a Digital Operational Excellent company. This eBook and the innovative free downloadable templates and canvasses will help you to define a winning digital strategy with paying customers in online ‘blue oceans’. While avoiding head-on competition with those mega online platforms.

About the author

This eBook is written by Dr. Tony de Bree EEP MBA. Tony (1957) He is a senior strategy & change consultant, a high-energy-speaker and lecturer, a successful online entrepreneur and a business coach, career coach & mentor of C-Level executives, students, startups, scaleups & SMEs.

He is a bestselling author of 'how to books' in Dutch and eBooks in English on digital transformation & digital strategy management; change management, business model & revenue model innovation; ecosystem development; Internet marketing, making money online, entrepreneurship, entrepreneurial finance & selecting the best ideas, business plans, startups & scaleups to invest in.

In 2001, he earmarked, ASML, IKEA, PayPal and, a large Dutch ‘’ type of large online platform as promising companies. He has been successfully selecting startups and scaleups ever since.

He worked 26 years in Financial Services at Amro Bank and ABN Amro Bank with corporate & private clients, institutional & private investors, startups, scaleups & SMEs worldwide. In ICT & business strategy development; turnaround management; international business development; corporate venturing; M&A; outsourcing, strategic partnering, negotiating & contracting and as global change manager, program manager regulatory change after 9/11, splitting up ABN Amro and as programme manager eLearning, online platforms, eMarketplaces, eBusiness, eCommerce, eTrust & eKYC.

He has a European Executive MBA, a PhD in business administration and knowledge management on ‘Transformation of Financial Services Companies', a Fintech-certificate with a KYC/RegTech Capstone Project @M.I.T. in the United States & a certificate 'ICT Member of Supervisory Boards'.

In 2001, he started to make money online as a ‘side hustle’ (see here) as his ‘plan b’ next to his day job at ABN Amro Bank. With online consulting, training and coaching on demand and with digital products like eBooks, checklists, canvasses and planners and with short videos. Helping more than 12.000+ independent business owners worldwide to make money online.

He left the traditional business world of global Financial Services in 2011 & now leads a happy personal and professional life with his new wife. Helping customers to make a living with their talents and with the people they know and trust in their network.

  • About the author
  • Introduction
  1. Definitions
    1. What is a strategy?
    2. What is a business strategy?
    3. What is a digital strategy?
    4. What is ‘the online platform economy’?
  2. Business strategy & organisational design
    1. Organisational design
    2. Describing the organisation: The Corporate Profile
  3. Treacy & Wiersema: the discipline of market leaders
    1. The discipline of market leaders
    2. Mapping industries with their dynamic customer value discipline
    3. Mapping strategic customer value positions
    4. Issues with the Treacy & Wiersema model
  4. The discipline of digital leaders
    1. Tangible vs intangible assets
    2. Three digital value disciplines
    3. Strategic Customer Value Mapping
  5. Digital strategy mapping tools
    1. The ‘Offline Competitor Canvas©’
    2. The ‘Digital Competitor Canvas©’
    3. The ‘Digital Competitor Canvas: Summary©’
  6. Conclusions
    1. Digital strategy in mature markets: being different (‘red oceans’)
    2. Digital strategy and making a difference (‘blue oceans’)
  • Appendix A: The Corporate Profiles matching the different value disciplines
  • Appendix B: Bibliography
  • Endnotes
Over de auteur

Tony de Bree