Creativity and innovation are the strategic axis of all businesses nowadays.This book explains creative processes and offers practical formulas to develop creativity in the specific field of digital business.Digital creativity is the origin of all technological innovation and is an essential tool in the area of new marketing.
About the Author
Mr. Medina has worked in the world of communication and marketing for several decades. Highlights of his track record include being Creative Director for renowned advertising agencies McCann-Erickson and Lintas,Creative Manager at Norman, Craig & Kummel, International Vice President at Foote, Cone & Belding and Founder and President of La Banda de Agustín Medina. In 2004, he switched fromAdvertising to the role of Independent Strategic Advisor.His extensive experience and recognition have allowed him to participate as a jury member at several international advertising festivals, namely Cannes Festival, 4 Awards in Hong Kong, Achap Chile and the Festival de Comunicación de Bien Público in La Havana, Cuba. Agustín has also been jury President at festivals such as El Sol and FIAP in San Sebastián and Buenos Aires) and NOVA in Colombia, along with many other prestigious events in the world of international advertising.Agustín Medina was President of the Spanish Association of Advertising Agencies (AEAP), a position he held until March 2004. In the teaching field, he is a member of the Advisory Board of the International School of Communication (EIC) and a Lecturer and Professor in the Masters in Communication Management program at CESMA and EIC business schools.
