Categories Pricing Corporate
Professional eBook

Branding through Logos

0 Beoordelingen
61
Language:  English
A brand is a collection of visual images, experiences, and emotional responses that shape consumer opinion about a product or service. Logos communicate brand characteristics aiding brand recognition.
Professioneel Plus abonnement gratis voor 30 dagen, daarna $8.99 per maand
Lees dit boek via onze eReader, geen advertenties in het boek
Beschrijving
Inhoud

A brand identity has three components – name, logo and slogan. Logos contribute to brand building efforts, strengthen the brand image and convey the brand’s personality. A logo can be called as visual signature for the brand. A logo comprises a set of elements (color, typeface, name and design) that lend visibility to a company’s products and services. A logo design can create a powerful impact on the brand drawing emotional reactions from consumers. Logos thus enable an organization to distinguish itself from other market players. Logos play a crucial role in influencing consumer experiences.

About the author

Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organisations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience during his stint in the corporate world. He has published 15 books so far. He is also the author of 50 research papers that have been published in national and international peer-reviewed journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content marketing and has written over 300 blogs. His research interests are in services marketing and service supply chain management.


  1. Introduction to Branding
  2. Introduction to Logos
  3. Importance of Logos in marketing
  4. Design of a Logo
  5. Selection of the right color for a logo
  6. What makes a truly great logo?
  7. Redesigning logos
  8. Theoretical Framework
  9. Are Logos really powerful?
  • Epilogue
  • Bibliography

About the Author

Venkatesh Ganapathy

Venkatesh Ganapathy


• Country: India
• Number of Books: 8
• Contact the Author: gvenkatesh69@gmail.com

Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organizations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience in areas like Research & Development, Technical Services, Quality Assurance, Strategic Sourcing, Performance Management, and Project Management during his stint in the corporate world.


Venkatesh’s commitment and passion for teaching has made him popular among students. His industry experience has not only added value to his classroom delivery but has also enabled students to seek counseling guidance and placement assistance from him. Venkatesh is adept at teaching subjects in the domains of marketing, human resources, and general management. He has delivered keynote presentations at conferences/ seminars to audiences both large and small. 

 
Venkatesh has always adopted an innovative style of teaching focusing on the use of audiovisual media, contemporary business case studies and charts to explain complex phenomena in a simple fashion. His agility in completing the tasks assigned to him on time coupled with an organized way of working and expertise in documentation has come handy during the statutory accreditations sought by the business school.


Venkatesh completed his degree in oil technology from University Department of Chemical Technology, Mumbai followed by MBA  from Southern New Hampshire University, Boston and a diploma in supply chain management from American Planning and Inventory Control Society (APICS). Venkatesh has also earned a Fellowship in Insurance from Insurance Institute of India, Mumbai.

Venkatesh has published 16 books so far. He is also the author of 50 research papers that have been published in national and international journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content writing and has written over 300 blogs. His research interests are in services marketing, insurance and supply chain management.

Venkatesh is based in Bangalore, India.