Wouldn’t you like your customers to make buying-decisions effortlessly? You’d be spared the stress of trying so hard to sell. How would this be possible, you ask? The answer lies inside your customer’s decision process itself. This book takes you on a journey into the internal realm of your customer’s decision making. It teaches salespeople how decision-making happens and how it can be influenced using performance coaching skills. Deploying the skills taught in this book will result in increased sales, while getting customers to embrace salespeople as trusted members of their decision team.
About the Author
Jeffrey Lipsius is an internationally recognized sales trainer and peak performance coach based in Los Angeles. He’s the Director and Co-Developer of The Inner Game School of Sales Leadership with Timothy Gallwey— “The Father of Modern Coaching.” Jeffrey is the author of the award winning book Selling To The Point. He trained salespeople for over 40 years. Jeffrey conducts workshops and seminars that show salespeople how to master peak selling performance. In his workshops, salespeople practice applying the principles presented in this book to their specific selling strategy.