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Peter started his entrepreneurial journey in the early 2000's riding the first wave of Social Media adoption. After a brief stint building Corporate Digital Infrastructure, Peter decided to focus on the human aspect as a Personal Trainer and life Coach. With the arrival of his children Peter became a stay-home-dad, which also led him to go back to his old roots and start an Online Content Creation business, making podcasts and YouTube videos as well as consulting a wide variety of businesses on how to best approach today's online media landscape.