Companies are routinely faced with the questions of how to define and improve their culture. While seemingly simple enough, the question has proved to be complex and difficult to address because every employee tends to have a different version of what “company culture” means to them. But regardless of how culture is defined, if it isn’t working for employees, the team and company will struggle to maximize performance. This book, “An Effective Company Culture: Key to Success”, shares proven techniques to transform toxic cultures and give leaders the confidence to build an effective company culture.

• About the Author

1. Introduction
2. Defining Company Culture
   1. What Do People Really Want?
3. Keys to Success
   1. Welcome to the Thunderdome
   2. Not Only What You Say but How You Say It
   3. Building Street Credibility
   4. Responding to Anonymous Experts
   5. Say Hello to the Competition
4. Conclusion

• References