There are two things you can count on: technology will change, and technology will break. These two realities can bring your business to a grinding halt unless you have a few strategies in place to help you avoid the pitfalls of living in an uncertain technology landscape. We talk about how customers are also becoming savvier when it comes to marketing tactics used to capture the email address of visitors. You've always got to be ready to adapt. Learn about adjusting with technology, so when something breaks or changes, you will still have options.