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Professional eBook

Understanding Stakeholders

Professional Perspectives on Working with Stakeholders

Language:  English
Stakeholder engagement means understanding and involving an organisation's stakeholders. The book looks at stakeholders from five angles: leadership, HR, projects, communications and customer service.
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Stakeholder engagement is the process of understanding and involving stakeholders in an organisation's objectives. The emphasis of this book is on understanding stakeholders through five organisational lenses: senior leadership, the HR function, project management, marketing and communications and customer services. As the author experienced firsthand, stakeholders are considered slightly differently by each of these functional perspectives. By visiting each perspective we will pick up additional approaches and stakeholder methods and reduce potential confusion when working across functions.

About the Author

Flo van Diemen van Thor is a coach and communications mentor specialised in helping people navigate complex organisational change. Armed with an MA in Coaching and Mentoring Practice from Oxford Brookes University and her experience as an Organisational Development Consultant in the public and private sector, Flo founded Socius Associates which develops and delivers change programmes for clients.

  • About the author
  • Introduction
  1. Define ‘stakeholder’...
    1. A very brief history of stakeholder theory
    2. Your own perspective on stakeholders
    3. What stakeholders are not
    4. Engagement, involvement, management...
  2. Why stakeholders matter
    1. The need for organisations to understand stakeholders
    2. Functional perspectives on stakeholders
    3. The case for understanding stakeholders in summary
  3. Identifying stakeholders
    1. Listing stakeholders
    2. Stakeholders per functional group
    3. Getting specific: an example
    4. Who ‘owns’ the stakeholder?
  4. Analysing stakeholders
    1. Stakeholder attitudes
    2. Stakeholder mapping
    3. Stakeholder coalitions
  5. Involving stakeholders
    1. Creating a stakeholder involvement vision and approach
    2. What level of stakeholder involvement is needed?
    3. Involvement methods and approaches
    4. Stakeholder communications
    5. Fair and ethical stakeholder engagement
  6. Learning on the job
    1. Top Tips for successful stakeholder engagement
    2. Learning from the experts
  • Templates and Checklists
  • Further reading and resources
  • List of Figures, Tables and Checklists
  • Endnotes
About the Author

Flo van Diemen van Thor