Without creativity, innovation won’t happen. But creativity is more than having ideas. Creativity and innovation sets out the skills that help us innovate successfully and collaboratively. ‘Creativity’ didn’t exist as a codified skill until the 1920s; until then, it was the secret preserve of the lone genius. Since the advent of brainstorming, a range of techniques has been developed to help us transform ideas into workable solutions. Explore morphological analysis and rule reversal; discover how play can be truly productive; and release the creative potential that sparks innovation.
About the author
Alan Barker is an author, trainer and coach specialising in creativity, problem-solving and communication skills, with a particular interest in language. He has published over 25 books and ebooks, and has worked with managers on every continent except (so far) Australia and Antarctica. He is an affiliate of the Chartered Institute of Marketing and a member of the European Speechwriter Network.
