Running a business is rarely easy, but the rewards of running a really good business can be exceptional. As the adage goes, failing to plan is planning to fail. Putting the effort into making a superb Plan is absolutely worth the effort. Unfortunately there is no short cut to writing a really good business plan, but if you do so the good news is that you will end up running a really good business; and - in the author's experience - really good businesses always get investment on advantageous terms. This book helps the reader understand the process of making a really good business plan, with sections on Planning, Rewards, Risks, Targets, Content, Presentation - and what to do once it is written.