The leader of the sales team and their management style is key to the transformation of an underperforming team and the manager must lead the changes, however, ultimately the transformation will be as the result of a team effort, achieved by communication, motivation, involvement, ownership, empowerment and trust. The answers to the age-old questions “How do I achieve my ambitious sales targets?” and “How do I turn my underperforming sales force into a lean mean overperforming selling machine?” can be complex but it can also be summed up by the phrase ‘work smarter not harder’.
About the Author
Geoff has 30 years of international experience, as director with several leading international brands including, Bosch Group. He has a proven track record of building and developing highly successful sales teams that surpass demanding performance targets. His vast experience, includes setting up sales teams, expanding existing European salesforces for growth and transforming underperforming sales teams.A Judo 4th Dan, black belt, represented Great Britain, winner of a European medal. Author of “Beauty and the Beasts” living and working in Nairobi, one of the most dangerous cities in the world.