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Professional eBook

The New Normal Economy

Hybrid Working & Working at Home for Managers and Employees

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Language:  English
Want to learn how to implement & manage hybrid working and working at home in The New Normal Economy including with your partner & kids? Then read and use this practical guide with free checklists.
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We all had to get used to hybrid working & remote working in the ‘The New Normal economy’. Since the beginning of the Covid-19 pandemic, corporate managers and employees worldwide have experienced the benefits & challenges of hybrid working, remote working in virtual teams & especially working at home.
In this eBook you will learn what The New Normal Economy is, what the benefits & challenges are, how to organise a productive home office, how to work at home on your own or with a partner & kids and how to manage employees working remotely. Bonus: printable tips, checklists & to-do lists.

About the Author

Dr. Tony de Bree EEP MBA is an experienced on-demand digital transformation, digital business strategy & change management consultant, online entrepreneur, startup Dragon, high-energy facilitator, business coach, a ‘serial writer’ of columns & blogs and bestselling author of innovative corporate & entrepreneurship ‘how-to’ books and eBooks and models, methods & tools in Dutch and in English.

  • About the author
  • Introduction
  1. Definitions
    1. Introduction
    2. What is the new normal economy?
    3. What is a hybrid economy?
    4. What is the virtual organisation?
  2. Hybrid working
    1. Introduction
    2. What is hybrid working?
    3. A short history of hybrid working
    4. The benefits of working at home
    5. The challenges of working at home
  3. Setting up a productive home office
    1. Introduction
    2. The basics – creating your personal home office
    3. Working at home productivity
  4. Working at home with your family
    1. Introduction
    2. How to work at home with your partner
    3. How to work at home with children?
  5. Managing hybrid working and remote working
    1. Introduction
    2. The basics – managing employees working at home
    3. How to stay connected with your employees?
    4. How to keep people accountable?
    5. How to introduce remote working?
    6. Practical tips & tricks to manage working at home
  6. The future is hybrid working
  • Endnotes

About the Author

Tony de Bree

This eBook is written by Dr. Tony de Bree EEP MBA. Tony (1957) He is a senior strategy & change consultant, a high-energy-speaker and lecturer, a successful online entrepreneur and a business coach, career coach & mentor of C-Level executives, students, startups, scaleups & SMEs.

He is a bestselling author of 'how to books' in Dutch and eBooks in English on digital transformation & digital strategy management; change management, business model & revenue model innovation; ecosystem development; Internet marketing, making money online, entrepreneurship, entrepreneurial finance & selecting the best ideas, business plans, startups & scaleups to invest in. 

In 2001, he earmarked, ASML, IKEA, PayPal and, a large Dutch ‘’ type of large online platform as promising companies. He has been successfully selecting startups and scaleups ever since.

He worked 26 years in Financial Services at Amro Bank and ABN Amro Bank with corporate & private clients, institutional & private investors, startups, scaleups & SMEs worldwide. In ICT & business strategy development; turnaround management; international business development; corporate venturing; M&A; outsourcing, strategic partnering, negotiating & contracting and as global change manager, program manager regulatory change after 9/11, splitting up ABN Amro and as programme manager eLearning, online platforms, eMarketplaces, eBusiness, eCommerce, eTrust & eKYC.

He has a European Executive MBA, a PhD in business administration and knowledge management on ‘Transformation of Financial Services Companies', a Fintech-certificate with a KYC/RegTech Capstone Project @M.I.T. in the United States & a certificate 'ICT Member of Supervisory Boards'.

In 2001, he started to make money online as a ‘side hustle’ (see here) as his ‘plan b’ next to his day job at ABN Amro Bank. With online consulting, training and coaching on demand and with digital products like eBooks, checklists, canvasses and planners and with short videos. Helping more than 12.000+ independent business owners worldwide to make money online.

He left the traditional business world of global Financial Services in 2011 & now leads a happy personal and professional life with his new wife. Helping customers to make a living with their talents and with the people they know and trust in their network.