Discover how to handle questions and interjections with ease, confidence and authority. How to respond to an individual so that you gain respect from the entire audience, even when you don’t know the answer.
Master advanced interaction skills, such as how to handle strong audience emotions, including concern, annoyance, scepticism and anger - even hostility. How to handle experts in the audience. What to do about hidden agendas.
Learn how to facilitate and encourage audience discussion.

Discover how good it feels to be able to handle whatever the audience throws at you.

About the author

Michael is a leading authority on training in presentation and media skills. His methods are universal – the result of intensive workshops with people from many cultures. He has special expertise in handling difficult issues and difficult audiences. Many describe his training as life-changing. He was a TV reporter, director and presenter of news and current affairs. He has published seven books.

• About the author

1. The core method
2. Making the core method powerful
   1. Adopt the attitude
   2. Involve your body language and tone in your reply
   3. STEP 1: Listen to the questioner (or interjector)
   4. STEP 2: Direct your first word or phrase to the questioner
   5. STEP 3: Direct the rest of your answer to the entire audience
   6. STEP 4: Return to the questioner for the last word or phrase
   7. Two examples
3. Accept feelings, argue facts
   1. When the interjection doesn’t need verbal attention
   2. Mirror negative emotions with earnestness
   3. Opening up the hidden agenda
   4. How to handle audience anger when you deserve it
4. Handle the unexpected with relaxed confidence
   1. How to answer closed, ‘yes’ or ‘no’ questions
   2. How to handle a persistent interjector
   3. What to do when there’s an expert in the audience
   4. What to do when you don’t know the answer
   5. Dealing with a drunk interjector
   6. Handling a heckler
   7. When the farewelled one bites back
5. How to facilitate group discussion
   1. Before you begin
   2. Starting the discussion
   3. Keeping them involved
   4. Controlling crossfire
   5. Bringing discussion to an end

• Endnotes Part III
• Bibliography
• Other books by Michael Brown