Make your team, your division, your company more digital!In this book, we explore the four fundamental principles of digital transformation:
- The digital mind-set,
- True customer centricity,
- How to innovate and
- How to change an existing organization.
About the Author
Ömer Atiker is an international expert on digital transformation. From running digital services as a student he went straight to founding one of the very first internet agencies in the Netherlands in 1996. He later moved into digital marketing with his agency Click Effect, where he serves clients like Singapore Airlines, Purell, Merck and Picard. As a renowned keynote speaker and consultant, he has worked with powerhouses like Google, Volkswagen, Mitsubishi, Kyocera and John Deere. He lives in Germany and France.