Organizations want to better meet the changing wishes and expectations of employees. Not only to give the employee more happiness at work but also because a happier employee is of greater value to the organization. By looking at HR through a relationship-marketing lens, HR is defined by the relationship between employer and employee and the value that arises from it. In this expert talk I introduce the 7 Rs of labor. To understand the value of and for the employee in the relationship, and to make it concrete in the employee experience.