The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay sufficient attention to employee training or motivation. Employee role in shaping customer experience is crucial for influencing customer loyalty. New age topics like green retailing, multi-channel retailing, religion based retailing and data analytics in retail have been given due attention in the book. The retailing needs of different generational cohorts have been covered extensively. This book presents various facets of the retail sector that will appeal to the reader.
Venkatesh Ganapathy presently works as Associate Professor, Presidency School of Business, Bangalore. He teaches subjects in the domain of marketing, operations and general management. Venkatesh has graduated in oil technology from University Department of Chemical Technology, Mumbai and has earned his management degree from Southern New Hampshire University. He is presently a doctoral research scholar at Alliance University, Bangalore. His interests are in the area of supply chain management, services marketing and retail management. He has published more than 15 research papers so far. Venkatesh is also an avid blogger. Venkatesh has a corporate experience of two decades in organisations like BP- Castrol and Panasonic- Firepro Systems. He has also been a visiting faculty at S P Jain Global Management Institute at their Singapore campus.
Author website: https://www.linkedin.com/profile/view?id=20365684