A media interview is a big and exciting opportunity. Depending on the nature of the story, hundreds of thousands, millions, or even hundreds of millions of people could be hanging on your every word.
But the news game is also one of the most dangerous of double edged swords. Get your appearance in the media spotlight right, and you can be a hero. But get it wrong, and the consequences can be disastrous.
This book will reveal how journalists work, help you to predict and prepare for the questions you’ll be asked, and show you everything you need to know to make a mark in the media for all the right reasons.
About the Author
Simon Hall runs his own communications agency, Creative Warehouse, and is a journalist and business coach.
He teaches communications, media and business skills at the University of Cambridge and in UK government.
He was a broadcaster for 20 years, mostly as a BBC Television News Correspondent, specialising in business and economics.
For more, see the websites for Simon and Creative Warehouse.