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About the Author
David C. S. Murray MBA, B.A. (Hons), Dip M, M CInstM, Chartered Marketer, Dip MRS is the Director of his own consultancy, and has the ultimate responsibility for carrying out all research projects from initial brief to final presentation. David has gained over 40 years experience in research roles within Telewest Communications, Liverpool Daily Post and Echo, and Littlewoods, and has great knowledge of Market and Social Research covering all aspects of consumer, business-to-business and behavioural research.