Gamification is a powerful tool for guiding behaviour. In this practical guide, learn how you can make it work to motivate your target audience towards the behaviours and actions you need. Many people have seen colourful, playful gamification and think that’s all it is, but you’ll learn how it can be a subtle and professional technique, appropriate to audiences at any level. Whether you’re working digitally or physically, and whether your audience is users, customers, employees or anyone else, you’ll learn how to target specific behaviours and actions and motivate people to adopt them.
About the Author
Terry Pearce is a bespoke learning designer who specialises in game-based learning and gamification. As founder of 360 Learning Design, he has created learning solutions for companies all over the world for the last fifteen years. As founder of Untold Play, he's embarking on an exciting new chapter designing learning games and game-based products.