Are you always asked to lower your price? Of course, you are because buyers are trained to ask. As part of our Business Learning Series, in this episode we talk about how to respond to price negotiation requests so you don't have to automatically discount. By the end of this episode, you will have learned why price negotiation requests are so common in the sales process, how the sales language you use can actually invite price negotiation, and sales techniques to handle price negotiation requests so that you don’t automatically have to discount. You will also learn when you should give a discount and when you shouldn’t, as well as how to know the lowest price you can give in a discount and still ensure the sale is profitable.