Fundamentals of communication, P.R. and leadership

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161 pages
This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
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Dr Georgios (Giorgos) Piperopoulos studied sociology and psychology at American, German and Austrian Universities receiving his Bachelor’s, Master’s and Ph.D. degrees; taught for over five decades at several American, European and Greek Universities at both undergraduate and postgraduate le...


This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership. Aimed primarily at University undergraduate and postgraduate students (as well as those studying A-levels) in business schools, within the humanities and social sciences, and communication and media studies, the book examines and explores in a unique, provocative and iconoclastic manner the major theories, models and trends in the three fields.


Part One – Communication

  1. Communication is a universal phenomenon
    1. System of 4 components
    2. Communication among ants and bees
    3. Communication among canines & felines
  2. Human Communication
    1. The scheme of human communication
    2. Defining human communication
    3. Language in human communication
    4. Words in a language
    5. Signs and Symbols
    6. Semiotics and Semiology
    7. The role of context and effect in communication
    8. Barriers to communication
  3. Body language
    1. Darwin’s contribution
    2. The ‘intrigue’ of body language
    3. Keeping matters at ‘arm’s length’
    4. The role ‘culture’ plays
    5. Focusing on the human face
    6. Ardrey’s ‘territorial imperative’
  4. Mass Media & social media
    1. From stone inscription to the printing process
    2. Enter the ‘penny press’ innovation
    3. From the wired telegraph to wireless telegraphy
    4. AM and FM radio come to existence
    5. Birth and development of television
    6. The digital age & ‘www’
  5. The Role of attitudes in human communication
    1. Defining Attitudes
    2. The components of attitudes
    3. Attitude functions for the personality
    4. Our attitudes can change
    5. Attitude measuring scales
  6. Part Two – Public Relations

  7. The birth of a speciality
    1. Tracing P.R. roots in antiquity
    2. A historic glimpse at the USA in late 19th and early 20th Century
    3. Defining the field of Public Relations
    4. Misconceptions of public relations
    5. Brief profiles of four pioneers in P.R. history
  8. Publics, Public Opinion and its moulders
    1. Historical evolution of the term ‘public’ 
    2. Public Opinion
  9. Rhetoric, Persuasion and Propaganda
    1. From Rome with…’love’
    2. Not one but a multitude of definitions
    3. A variety of propaganda types
    4. World Wars & the use of Propaganda
    5. The Korean War and “Brainwashing”
  10. Corporate Communication & Responsibility
    1. Corporate Communication
    2. Corporate responsibility or CSR
    3. P.R. vs. marketing and advertising
  11. Press releases, special events and sponsorships
    1. An in-house P.R. specialist vs. the services of a P.R. consultancy
    2. The ‘press release’ or ‘news release’
    3. Form & structure of a ‘press’ or ‘news release’
    4. Content and Style of the ‘press or news release’
    5. Different ‘releases’ to different Media
    6. Emphasis on ethos, pathos and logos
    7. Special events and sponsorships
    8. Crisis management
  12. Part Three – Leadership

  13. Leaders and Leadership
  14. Leadership, Power, Authority & Charisma
    1. A glimpse at recent political, financial and religious events
    2. Starting with Plato and Aristotle
    3. Max Weber’s theoretical viewpoint
    4. Enter Machiavelli, Sennet & Habermas
    5. The era of ‘scientific management’ and the Hawthorne studies
  15. Leadership research at the Universities of Iowa, Ohio & Michigan
  16. Modern theories of leadership in Private and Public Enterprises and Organizations
    1. Contingency and path-goal theories
    2. Transformational leadership – ‘Charisma’ revisited?’
  17. Instead of an epilogue: Women leaders remain under a ‘glass ceiling’
    1. Women in Politics
    2. Women in the Economy and in Higher Education
  18. References / Bibliography
  19. The Author
Well structured, well written and well documented book much needed for those of us not exposed to social and behavioral subjects in our university years. I highly recommend this book considering it as a classic in its field.
18. september 2019 kl. 12.51
Practitioners interfacing with the public stand to gain plenty from this book and university students should add it to their "must read" list before leaving the academic environment! Thumbs up recommended.
17. september 2019 kl. 12.02
A book worth every minute you will spend reading it as it will reimburse you generously! Useful modern information and well supported by a rich bibliography.
6. september 2019 kl. 11.03
An extremely useful book for those wishing to improve their communication skills!
5. september 2019 kl. 10.40
I have read and thoroughly enjoyed a book which is undoubtedly a significant thesis on the three major subjects constituting its title. The book strongly does deliver what it promises in a pleasant, innovative and well supported manner!
1. september 2019 kl. 12.24
A remarkable book that will augment existing communication, public relations skills to everyone in a position of interacting with clients and customers.
31. august 2019 kl. 17.17
A brilliant job by an expert in the field! The author by combining communication, leadership/management and public relations in a single volume has been clearly innovative. The rich bibliography will help the reader to seek new sources of information as needed.
27. august 2019 kl. 12.12
You can find many books on communication as well as books on public relations, management and leadership if you search the internet. This book deserves the characterization of 'outstanding' for two main reasons: that it is well structured and properly documented and unique in combining the 3 subjects in one volume! I believe it will soon be a "classic".
26. august 2019 kl. 12.42
A great book for those who do not have a media or communication university background but who operate in positions interacting and interfacing with members of the public! Useful for practitioners and surely belonging to the bibliography of relevant college and university modules. Useful easy reading.
3. august 2019 kl. 11.00
An impressive book on three significant themes which should prove useful to the general public beyond its usefulness for university students and young practitioners in the three interelated fields.
21. juli 2019 kl. 12.14
Professor Piperopoulos has a plethora of admirers among university students fort his courses on communication, public relations and management and many more from his frequent appearances on Greek TV, Radio, Newspapers and Magazines. Our ex teacher with this excellent book will surely add many more admirers on a global scale. Well done prof!
20. juli 2019 kl. 12.28
An excellent textbook that will richly enhance your understanding of the fascinating subject of communication and will improve your leadership skills!
19. juli 2019 kl. 12.11
A truly creative combination of three significant subjects in one book. Communication was, is and will always be 'the name of the game' and so is the art of exercising effective public relations and the ability to lead people from a managerial position. Excellent reference book for students, practitioners and even members of the interested general public. Well done!
18. juli 2019 kl. 13.34
If your professional activities require interaction with the public download and read this impressive book introducing the reader to three fascinating and indeed functionally interrelated subjects! You will be introduced to some secrets in effective communication, will understand what is effective public relations and will be familiarized with some crucial leadership/management theories! Well done!
6. juli 2019 kl. 12.28
Here is a well structured (it presents three related subjects) well written and richly supported book which will educate and inspire the readers!
5. juli 2019 kl. 13.22
Simply a must read for university students and young practitioners in the Media, Journalism and PR.
1. juli 2019 kl. 10.28
The book should be classified as a classic in introducing university students and young practitioners to the 'secrets' of successfully communicating and carrying through PR tasks.
19. juni 2019 kl. 10.51
A fascinating presentation on three topics of its title that deserves to be read. I especially cherish the author's presentation of the continuing practice of "glass ceiling" for women seeking executive posts. Professor Piperopoulos' short article in LinkedIn on the 'glass ceiling' phenomenon is a useful link to this book.
16. juni 2019 kl. 12.32
The author has managed to creatively combine three themes in a notable book deserving the attention of university students in the related fields asvwell as practitioners seeking a ftresh approach to their daily duties and activities. Well structured, well supported and offering a noteworthy rich bibliography.
12. juni 2019 kl. 12.15
A very noteworthy addition to bibliographies in communication, public relations and leadership! The book reads well, is rich in bibliographical references and delivers admirably the promise of its title. High level reference work for students and practitioners in management, marketing, media and journalism.
2. juni 2019 kl. 11.16
The book is creatively addressed to a multiple of audiences. University students in management, media and public relations will do well to add it to their bibliography. Young management practitioners will refresh their knowledge in these three fields. Members of the interested general public will enjoy it.
31. mai 2019 kl. 10.19
An impressive textbook by an academic/practitioner useful for university students as well as the general public since it presents three significant/interrelated subjects in a well structured, bibliographically richly documented book which reads very pleasantly.
26. mai 2019 kl. 12.12
An excellent textbook for university students who major in media studies, marketing, public relations and management and for practitioners in sales and services to the public.
18. mai 2019 kl. 09.01
Obviously professor Piperopoulos knows his stuff and in this admirably creative synthesis of three related subjects he offers professionals and students a book worth reading. Well done job by a distinguished academic with broad practitioner experience on both sides of the Atlantic.
15. mai 2019 kl. 20.05
If you are a university student looking forward to a Jon in PR or in a marketing department add this book to your "must read" list. If you are already employed in a capacity requiring interacting and interfacing with the public download and read it at your next free interval. Members of the general public will find it useful even if they limit their reading to the sections on better understanding the language of their cats and dogs...
15. april 2019 kl. 16.45
An admirably creative presentation of three interrelated subjects by a seasoned academic! Not just for university students but for working men and women who interact with the public and who are charged with management roles!
14. april 2019 kl. 13.30
Professor Piperopoulos presents three significant and related subjects in a distinguished monograph serving as an excellent textbook for students and a useful reference book for professionals. Read it and I am certain you will agree!
29. mars 2019 kl. 10.35
Another notable example of the work of an academic who is obviously talented in bringing to an accessible vomprehension level academic material free of academic jargon. Three cruvialnthemes presented in a concise manner!
26. februar 2019 kl. 12.36
With Parliamentary elections forthcoming in the EU I would strongly suggest to all candidates to download and read this book! Surely for all those interacting with the public as employees an managers of private otr public corporations, services, institutions and NGOs the book is definitely a "must read".
24. februar 2019 kl. 15.15
An educational book by an author who knows his stuff. I have had extensive experience in the Sales field and yet as the book combines three important areas I confess that I learned some new things.
30. januar 2019 kl. 12.04
Anyone who has an innate or an acquired talent of being an effective communicator has something to learn from this excellent book. All those who are not but wiush to be effective communicators have a lot to gain by treading this book. Professor Piperopoulos has made it possible!
23. januar 2019 kl. 13.00
Informative, contemporary and useful in each of the three subject areas it deals with. Enlightening presentation of the challenging facets of human and animal communication.
20. januar 2019 kl. 14.06
If, like me, you believe that 'communication is the name of the gsme' this book vindicates us. If you are not on our side please tread the book and you will convert. Professor Piperopoulos has done a great job!
20. januar 2019 kl. 11.22
Professor Piperopoulos deserves recognition for his innovative paraphrasing -not plagiarizing- Descartes 'cogito ergo sum' as the subtitle to this impressive book 'I communicate therefore I exist'.
14. januar 2019 kl. 08.26
An impressive introduction to the fascinating field of communication theory and media applications which is enriched with information on Public Relations.
8. januar 2019 kl. 09.02
Professor Piperopoulos knows his stuff and with this book he provides the novices with contemporary and useful material and the more experienced with a first rate 'refresher'. Well done.
6. januar 2019 kl. 17.26
For every professional interacting with members of the public a uniquely helpful book.
4. januar 2019 kl. 17.39
A well structured, bibliographically rich trilogy which will be enjoyed by students in media, communication and PR management and by interested members of the general public. As the subtitle creatively suggests 'if you communicate you...exist!
26. desember 2018 kl. 07.55
A remarkable treatment as an innovative triptych of the three interrelated and fascinating management subjects. A book worth reading!
23. desember 2018 kl. 19.32
Great help for those who have not had exposure to PR and communication fields.Contemporary and fresh for those already involved in relating to people.
20. desember 2018 kl. 07.48
Students, teachers, sales people and aspiring politicians will benefit from the first part of this impressive book. All those who interact with people will learn a lot from the Public Relations part of the book. Junior managers will learn from the Leadership section. There is something for almost every one who will download this book!
16. desember 2018 kl. 09.35
A remarkable presentation of communication and public relations useful to everyone interacting with the public. The section on leadership is greatly enhancing this triptych of management topics.
7. desember 2018 kl. 13.47
An impressive introduction to three significant topics authored by an academic/practitioner who knows his stuff. Useful for university students, enlightening for working men and women, informative for members of the interested public.
24. november 2018 kl. 14.41
Even 'old hands' in the sales sector can appreciate this book as it offers a wealth of information in dealing with people. Thoroughly enjoyed it and wholeheartedly recommend it
24. november 2018 kl. 13.51
Communication is 'the name of the game' in many aspects of commercial, entreptreneuriall, political as well as academic activities. Public Relations has existed through out history and is currently a professional activity. Leadership from antiquity tobour days shapes the realities in micro, medo and grandiose levels. Bringing the 3 subjects in one book professor Piperopoulos has been innovative as an academic practitioner!
22. november 2018 kl. 13.45
From the cover page where a woman instructs to the discussion on 'glass ceiling' professor Piperopoulos is offering a monograph enriching the existing bibliography on the 3 topics it covers. If you are in sales or need to interact with people do read it!
22. november 2018 kl. 12.42
A real thesaurus of authenticated information in improving communication skills and effectiveness in dealing with the public. Really useful textbook
14. mai 2018 kl. 12.48
An excellent treatment of three significant topics. I was especially impressed by the leadership section as I realize that Chancellor Merkel has been reelected since the book was published AND the :'glass ceiling phenomenon' for women managers has not been improved in the least!
12. mai 2018 kl. 12.53
A remarkable textbook written by an academic who has had extensive practitioner experiences. Surely of great help to students but useful for those of us already earning a living in the services industry!
3. mai 2018 kl. 11.07
An excellent textbook for novices, an uptodate refresher for professionals. I do applaud the author's presentation of the continuing glass to of problem facing professional women. Commendable!
3. mai 2018 kl. 10.25
If, like me, you did not major in management or social sciences read this book. It is an excellent source as a textbook in the 3 areas contained in its title!
30. april 2018 kl. 11.22
An impressively innovative textbook on communication and public relations skillfully enriched by a third section on leadership.
21. april 2018 kl. 08.35
Professor Piperopoulos has created a valuable book for all those who need to have good knowledge of public relations and communication
18. april 2018 kl. 09.21
In sales and in other professional areas communication is "the name of the game" and this book can help you become a good player. It is enriched by good sections on public relations and management. Read it.
12. april 2018 kl. 10.42
Great help in enabling me to interact with the public.
20. mars 2018 kl. 11.33
An excellent refetence book with an abundance of useful information.
9. mars 2018 kl. 14.14
The section on PT helped me in my duties and the other two were informative as well.
2. mars 2018 kl. 12.34
An excellent reference book for those of us who did not study social sciences or management but are currently in management positions.
27. februar 2018 kl. 14.01
Well conceived, well structured, well authenticated an innovative in combining three significant fields. Well done!
27. februar 2018 kl. 13.37
Excitingly informative textbook!
24. februar 2018 kl. 13.25
I think that the subtitle of the book "I communicate therefore I am" should be its title as it innovatively combines three interrelated subjects very well!
18. februar 2018 kl. 14.23
Great book for those dealing with people as customers and as employees!
14. februar 2018 kl. 11.03
It was recommended by a colleague and as an engineering graduate I learned a lot an applied what I learned in overseeing my current project personnel.
10. februar 2018 kl. 14.42
For all of us who did not study social sciences this book is an oasis and a gold mine of information on communication and management
2. februar 2018 kl. 14.24
Great help for media and communication students.
20. januar 2018 kl. 14.03
For a novice in public services a great valuable resource for dealing successfully with people!
20. januar 2018 kl. 13.30
Impressive and informative, pleasant reading of three fascinating subjects!
18. januar 2018 kl. 14.02
A really enlightening book for those of us who were exposed to communication and public trelations courses during outer university years.
18. januar 2018 kl. 13.23
From the beginning to the epilogue this is a textbook worth the time to read. University students and young professionals have a lot to gain reading this modern textbook.
14. januar 2018 kl. 09.55
It is never too late to download and read this textbook even if you have left the university amphitheaters a few years go and you are already in management.
13. januar 2018 kl. 20.16
Impressive and convincing presentation of communication and public relations and useful treatment of management as leadership.
9. januar 2018 kl. 15.30
The innovative combination and presentation of the topics of communication, pr and leadership render this excellent textbook as a 'classic' in its bibliographic category.
7. januar 2018 kl. 10.23
An impressively innovative treatment of P.R. and communication useful to persons in management.
6. januar 2018 kl. 10.22
Noteworthy presentation of communication, refreshing treatment of the specialty of Public Relations practical portrayal of leadership!
6. januar 2018 kl. 07.37
A fascinating presentation of 3 subjects important in the daily routines of management in modern organizations.
6. januar 2018 kl. 07.22
Impressive and useful for PR people!
5. januar 2018 kl. 19.53
I wish I had seen this book during my university studies but I will say that it is not too late reading it now, as it is informative and useful.
5. januar 2018 kl. 18.15
Informative and useful as well as challenging.
4. januar 2018 kl. 09.06
Professor Piperopoulos has composed an innovative textbook covering three germane topics. Notable!
4. januar 2018 kl. 07.46
Professor Piperopoulos has produced an impressive textbook useful to both students and practitioners.
27. desember 2017 kl. 10.58
An impressive presentation of three fascinating subjects. Contemporary and informative
27. desember 2017 kl. 10.45
A modern book focusing on three modern and very significant areas useful for students, practitioners and for the general public!
24. desember 2017 kl. 12.09
An excellent source of information and a high quality reference book for those of us in management dealing with the public we serve.
19. desember 2017 kl. 09.24
A very well written and informative book for students and professionals in the communication and public relations fields.
18. desember 2017 kl. 11.09
Thoroughly informative and well written. In our times communication is the 'name' public relations the means for 'leaders' to be successful.
18. desember 2017 kl. 09.17
A book that will greatly help the reader understand the fascinating world of communication and gain insights in the operations and effects of public relations.
17. desember 2017 kl. 09.16
An impressive and informative textbook familiarizing the reader with these three important subjects for all of us interfacing with other people.
15. desember 2017 kl. 09.34
An easy to read, informative textbook worth downloading and keeping for future reference!
11. desember 2017 kl. 13.01
I found it to be an informative and very useful book.
11. desember 2017 kl. 12.54
It is an excellent ebook, you can gain a sound knowledge of communication P.R and leadership. I had the honour to talk with Mr.Piperopoulos and I am proud that we are both Greeks!
8. desember 2017 kl. 09.58
I had the pleasure and honer of having professor Piperopoulos as my teacher and mentor at the University of Macedonia, Greece before coming to the UK for my post graduate degree in management. He was inspirational to me and many other students at the University and other Greek and European Universities. I am now extremely happy that i have found and downloaded this impressive book which should be read by undergraduate and professionals across the Globe.
7. desember 2017 kl. 11.53
Helpful in learning to deal with the public and to understand those above and those below me in the organizational chart.
6. desember 2017 kl. 13.20
An excellent source of information about PR and communication!
6. desember 2017 kl. 12.26
An impressively useful textbook for all of us interacting with people on a daily basis.
6. desember 2017 kl. 12.24
One of the best I have seen in discussing PR and leadership. What the world needs is charismatic leaders with solid ethical beliefs and good communication skills. Should be read by politicians and not only university students.
5. desember 2017 kl. 13.33
An excellent textbook for those seeking to improve their communication and management skills!
15. november 2017 kl. 14.16
One of our apprentices recommended this book which really impressed me with its breadth of scope and fascinating contents. I enjoyed it thoroughly.
15. november 2017 kl. 13.15
If your job entails interacting with people I suggest you download and tread this book. Great help
3. november 2017 kl. 14.24
Since my academic background was in engineering I did not have much exposure to the themes of communication and public relations. However in my current duties as plant manager I found these two themes and the third theme on leadership to be useful in my relationships with several hundred employees at my plant.
2. november 2017 kl. 17.44
A impressive textbook which I will keep as a valuable reference after graduation.
24. oktober 2017 kl. 11.54
An interesting and informative book. I enjoyed the reference to Brainwashing and propaganda as they relate to the Korean conflict of the 1950's and current Korean tensions.
24. oktober 2017 kl. 11.42
Great help for me as a sales person and I can imagine it is very useful for students in relevant fields.
22. oktober 2017 kl. 11.13
A very modern, very informative, useful textbook.
22. oktober 2017 kl. 11.07
If you were searching for good advice in improving your relationships with friends, clients or customers or, in good humor, your relationship with your cat or dog read this book! Professor Piperopoulos of Newcastle Business School Northumbria University has written an impressive book on communication, public relations and the subject of leadership. Read it and you will agree.
15. oktober 2017 kl. 08.39
A contemporary and informative book that delves meticulously but not boringly into the three areas of communication, pr and leadership. I enjoyed it!
15. oktober 2017 kl. 07.23
Professor Piperopoulos has created a unique text and innovated in covering 3 significant subject areas which are dynamically inter related. Well done!
15. oktober 2017 kl. 07.12
After reading it I will classify it in the category of most helpful textbooks for university students in media studies, marketing, management and PR as well as for young practitioners in these fields.
15. oktober 2017 kl. 07.06
A practical guide in dealing with clients, customers and interfacing with the general public. Download it, read it and I am certain you will agree with my appraisal of the book.
11. oktober 2017 kl. 09.55
The book was recommended to me by a friend at Athens University and I confess that I enjoyed reading it. Contemporary and informative.
5. oktober 2017 kl. 10.20
Contemporary, full of useful information, rich bibliography.
5. oktober 2017 kl. 07.40
As I am far removed from media, communication and management studies I thought this book would be hard to grasp and distant. I do confess that I found it interesting, informative, enjoyable reading and, finally useful.
4. oktober 2017 kl. 18.50
I found it to be an enlightening textbook useful for me and fellow students in media and management.
4. oktober 2017 kl. 15.45
A fascinating and commendable presentation of the three subjects. Well structured, properly authenticated, convincing arguments.
4. oktober 2017 kl. 15.40
An excellent textbook on three modern subjects. As I am in sales I found it useful as well as enjoyable reading.
30. september 2017 kl. 11.53
For those of us dealing with the public a great book! It would be helpful, and this is not to be taken as an insult, to some supervisors to read the leadership section and then look at their mirrors. Positive leadership at the end benefits all of us.
29. september 2017 kl. 11.58
I came across this book while searching material for theories of leadership. Great help and passed it on to a friend majoring in media studies.
29. september 2017 kl. 11.34
I found it interesting and especially provocative in its presentation of proper PR and of its extravagances. Very interesting handling of propaganda through time.
4. september 2017 kl. 11.50
Useful, full of info, a must read for all of us in service industries.
4. september 2017 kl. 11.07
Contemporary, informative, provocative and thought provoking textbook. I believe it could be used by students in many management, media and language degrees.
30. august 2017 kl. 11.26
A modern and impressive textbook not just for me but for fellow students in media and management.
30. august 2017 kl. 11.05
Enjoyed reading the stress/time book by Professor Piperopoulos and indeed appreciated this textbook for a fascinating presentation of the three subjects.
29. august 2017 kl. 13.14
Highly recommended by a friend from LSE and after reading it I will gladly recommend it to my classmates. Especially appreciated the rich bibliography.
25. august 2017 kl. 11.32
A fascinating textbook full of info useful to management and media students. Pleasant reading
25. august 2017 kl. 11.23
My lucky day to come across another interesting book by professor Piperopoulos. Useful and also interesting for sales people.
24. august 2017 kl. 12.59
A modern textbook on three imposed themes. Informative and it is free to download
4. august 2017 kl. 12.47
If you are in sales or in other fields dealing with people and face to face interaction, download and read it. You will not only enjoy it but I dare guess you will pass the link on to associates and friends.
2. august 2017 kl. 12.22
I evaluate it as mandatory reading for university students and a pleasant refresher for those of us professionally active.
1. august 2017 kl. 13.24
Contemporary, information rich and useful. For those of us in sales it is a must read
1. august 2017 kl. 12.44
A useful and modern textbook for students and I think an interesting book for the general public.
28. juli 2017 kl. 13.23
Very useful and informative for those of us away from social sciences.
27. juli 2017 kl. 10.56
As I am in sales I enjoyed reading Professor Piperopoulos' book on stress and time management. I found this book informative in the first two parts, communication and public relations. Good read.
21. juli 2017 kl. 13.57
Going beyond the university student audience, this book is a welcome refresher for seasoned managers.
21. juli 2017 kl. 13.23
Informative, helpful, really useful for those of us involved in administration who do not come from the fields of business administration or communication.
4. juli 2017 kl. 11.43
As I interface with the public I found this book indeed enlightening and useful. Lots and lots of information.
26. juni 2017 kl. 11.15
Very helpful to those of us who have not had enough background in communication and public relations. Fresh approach to the eternal challenges of leadership.
26. juni 2017 kl. 11.00
Richly informative and nicely rewarding reading. Educational for students, a refresher for us.
23. juni 2017 kl. 13.33
Well conceived, well structured, well written. Surely useful as a textbook as we'll as a reference book.
23. juni 2017 kl. 13.25
An eye opener especially on propaganda and brainwashing.
14. juni 2017 kl. 13.16
Surely useful to university students in management, media or marketing degrees but equally useful as a refresher to those of us already earning a living in these fields and in sales.
10. juni 2017 kl. 12.31
After reading it I can see why this is an excellent textbook for university students. As a professional I found it to be interesting for me and I would gladly recommend it to anyone who may be attracted to it from its title. Rewarding download.
9. juni 2017 kl. 07.51
Reading this book I am certain that it is a valuable textbook for undergraduate and postgraduate university students. It is equally useful to many of us already gainfully employed in sales and other special fields requiring face-to-face interaction. Read it!
7. juni 2017 kl. 11.52
Well done! A textbook I will gladly recommend to associates, students an friends. As a newcomer to Bookboon I am delighted.
4. juni 2017 kl. 12.23
Informative and refreshing approach to the three subject areas. Surely indispensable for management and media students.
3. juni 2017 kl. 12.21
An excellent textbook useful not only to students but I would say to young professionals as well.
3. juni 2017 kl. 11.22
A fascinating textbook which combines three crucial subject ateas in man agent and business administration. Easy to read, informative with the plus of an extensive very relevant bibliography.
3. juni 2017 kl. 11.07
As a teacher I must be a good communicator and through experience strive to improve ceaselessly. I liked this book as I liked two other books by the same author. Easy to read, understandable, without the usual social/behavioral sciences jargon and free to download.
31. mai 2017 kl. 12.22
Informative and useful for media and communication students and for young professionals in the PR field. The leadership section should provide plenty of food for thought to management students.
30. mai 2017 kl. 11.38
The book was recommended to me by a fellow graduate student in my search for my dissertation bibliography. I was impressed and helped greatly. I now recommend it for its three major themes-components and for the impressive bibliography.
22. april 2017 kl. 16.19
Fascinating reading for non-social science students. For me, as an engineering grad, very useful in all three parts, communication, pr and management.
20. april 2017 kl. 16.06
A useful book for those of us who have to deal with employees of various backgrounds and customers from a variety of cultures. Easy to read, down to earth, informative.
9. april 2017 kl. 08.51
Preparing for a career in PR I have had a number of informative and useful textbooks as reading assignments. This book was not on my reference list but I came across it accidentally. It will sound silly or unorthodox but I will say 'wonderful accident'. Thank you Bookboon, thank you professor Piperopoulos.
1. april 2017 kl. 07.09
I downloaded it and enjoyed reading it. The book will introduce you to the fascinating subjects of communication (you might learn to read human faces as they 'talk' to you ) and management. The bibliography is impressive.
31. mars 2017 kl. 10.24
Eureka! Lucky finding this book while searching sources for my MSc thesis. Rich bibliography and innovative combination of three smartly interrelated subjects. Download it!
31. mars 2017 kl. 07.26
I found it to be a contemporary text useful to me as a business administration student. Informative, challenging and sometimes provocative.
20. oktober 2016 kl. 14.57
Thorough coverage of three related business topics. Enjoyable and informative reading.
19. oktober 2016 kl. 09.46
I wish I had come across this book while I was still a university student but, at any rate, it has plenty to offer to many of us in middle management. I enjoyed especially the sections on propaganda and the 'glass ceiling' phenomenon. Good reading.
15. oktober 2016 kl. 08.22
A book useful to me as a business administration student. Nice textbook and very rich bibliography
14. oktober 2016 kl. 19.40
A really impressive handling of 3 interesting subjects easy to grasp by students and non-specialists laymen. A wealth of information available to readers. Reading time well invested!
14. oktober 2016 kl. 12.02
As a practising engineer I have not had much exposure to the social and behavioural sciences and to business administration/management subjects. Reading this book I confess that I was pleasantly surprised by its style and content. A well done job
12. oktober 2016 kl. 19.36
Contemporary, informative and useful book. A very interesting and commendable treatment of the old, ubeatable 'glass ceiling' for women managers in 'a man's world'.
12. oktober 2016 kl. 19.10
Competition is sometimes on a level demanding skills and knowledge which this book provides generously. I would recommend the book to students and young professionals!
11. oktober 2016 kl. 12.28
A well-written textbook on three modern and related subjects useful for business school students and apprentices in Public Relations and Management.
11. oktober 2016 kl. 07.38
A book that can be useful, beyond business school students, to engineering and other sciences students. I found it informative and pleasing.
8. oktober 2016 kl. 10.35
Fundamental but impressive introduction. The author has managed to render complex concepts to easily understandable pros.
3. august 2016 kl. 08.27
Excellent introduction to three contemporary subjects. Easy and understandable prose.
3. august 2016 kl. 08.22
Well structured intro to basic concepts in communication and management. Obviously useful to students in most fields and to young management trainees.
2. august 2016 kl. 19.33
A very interesting merger of 3 conceptual and practical topics and fields. Easy reading. Help and pleasant reading, useful for those less familiar with these concepts.
2. august 2016 kl. 16.28
In a world filled with media and gadgets enabling us to communicate, this book reminds us of the art of successful communication on a personal as well as on a corporate level. A must read not only for social science and business students but for those of us involved in the engineering and physical sciences.
2. august 2016 kl. 14.36
Uptodate and challenging approach to three related topics. Interesting section on the glass ceiling which hinders women to rise to top level posts. Presidential nominee Mrs Hillary Clinton has used the phrase "glass ceiling cracking... "
29. juli 2016 kl. 15.42
This book gave me an absolute insight into the world of communication. A well articulated and great read indeed. Thanks...
16. august 2015 kl. 21.48
Having read previous author's books, it was not a surprise to recognize author’s concise, realistic and pinpointed way of writing. I found extremely successful the well-balanced academic language expressed in a direct and well comprehensive manner that keeps reader’s interest at a high pacing. Professor Piperopoulos as a communication expert, is known for his ability to formulate ideas into realistic, usable and constructive outputs and hence his paraphrased “I communicate therefore I am” intimates the significance of being able to communicate effectively as equal to “I think therefore I am”. Highly recommended for those who are looking for real life ways to improve or use their communication abilities.
9. oktober 2013 kl. 20.45
The book was able to meet my expectations as on what I wanted to read. The author was very precise as on how he presented these three various concepts which summed up to a high quality material.
30. august 2013 kl. 15.50
Very nicely written book explaining communication, Public Relations and Leadership. Highly recommended!
21. august 2013 kl. 14.22
It is worth reading it. Excellent!!!!
15. august 2013 kl. 19.02
Excellent work by Dr. Georgios Piperopoulos on the important subjects of communication, Public Relations and Leadership from ancient Greece to modern times. These are the fundamental skills that are needed by today's aspiring young entrepreneurs and tomorrow's leaders if they want to be competitive and successful in our modern, information overloaded societies and global markets.
15. august 2013 kl. 18.35
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