Expert Talk: Building a Better Business Case

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This Expert Talk looks at the construction of effective business cases, their purpose, how they look and how to write them.
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Dr Sue Greener currently works at the Brighton Business School, University of Brighton and as a Doctoral Supervisor at the Universities of Brighton and Liverpool (Laureate Online). Sue conducts research in the fields of online learning, Human Resource Development and Research Methodology. S...

This Expert Talk on Building a Better Business Case reviews the purposes of developing business cases; it takes the listener through the main stages of stakeholder analysis, need identification and analysis, researching and evaluating options and producing a clear, brief and meaningful proposal.