No matter how brilliant your business, unless you can tell the world why it’s wonderful you’ll fail to flourish.
The ABC of Accelerating your Business through Communication takes you through all you need to know to master your messaging, in precisely the order you require. It includes:
The cornerstone of a memorable core message, perfecting your pitch for customers, an impressive and effective website, a striking social media profile, how to write blogs that distinguish you as a leader in your field, and strategies for attracting coverage in the press, online, and on the television and radio.

About the Author

Simon Hall runs his own communications agency, Creative Warehouse, and is a journalist and business coach.
He teaches communications, media and business skills at the University of Cambridge and in UK government.
He was a broadcaster for 20 years, mostly as a BBC Television News Correspondent, specialising in business and economics.
For more, see the websites for Simon and Creative Warehouse.

• About the Author
• Introduction

1. The Core Message
   1. Brevity
   2. The Journey to the Core (Message)
   3. How to Create your Core Message
   4. The Feeling Thing
   5. Your Competitive Edge
   6. Your Audiences
2. The Elevator Pitch
   1. The Opening
   2. Credibility
   3. Good Manners
   4. Call to Action
   5. Body Language
3. Websites
   1. The Home Page
   2. Key Words
   3. Search Engine Optimisation
   4. Website Structure
   5. Other Points
4. Pitches and Presentations
   1. The Golden Secret of Pitching
   2. The Opening
   3. The Tale Only You Can Tell
   4. The Structure
   5. The Ending
   6. Slides
   7. The Q and A
   8. Body Language
   9. Timings
   10. Preparation
5. Social Media
   1. The Basics
   2. The Bio
   3. Picking Your Platforms
   4. Posting
   5. Photos and Video
6. Blogs and Articles
   1. Specialism and Story
   2. Writing Style
   3. Word Count and Keywords
   4. Selling
   5. Lovely Layouts
   6. Building an Audience
   7. Titles
7. Media Coverage
   1. The Golden Rule
   2. The All Important Angle
   3. Story Structure
   4. Quotes
   5. Don’t Waste Your Work
   6. Pictures
8. Photos and Videos
   1. Public Enemy Number One
   2. Composition
   3. Angles
   4. Foreground and Background
   5. Focus and Exposure
   6. Lighting
   7. Visual Storytelling
   8. The Business Case
   9. Videos
   10. Making a Video
   11. A Last Word

• Conclusion