100 Low-Cost Ways to Promote your Business

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61 pages
Språk:
 English
This eBook draws on recent research and the author’s own experiences as an entrepreneur to provide inexpensive ways of promoting your products and services that will impact the bottom line.
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Harold Taylor, CSP, president of Harold Taylor Time Consultants Ltd., and now operating as Taylor In Time, was a teaching master at Humber College of Applied Arts & Technology in Toronto, Canada for eight years before launching into the consulting business. He has now been speaking, writing and co...

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Directed at entrepreneurs with limited financial resources, 100 Low-Cost Ways to Promote your Business includes over 100 tips for marketing your products and services using low-cost or no-cost methods. Quoting recent research in neuromarketing, and referring to promotion ideas and that he used during his over 40 years as an entrepreneur as well as those used by others, the author explains how you can promote yourself, your company, your products and your services for little or no cost.

About the author

Harold Taylor, CSP, president of Harold Taylor Time Consultants Ltd., and now operating as Taylor In Time, was a teaching master at Humber College of Applied Arts & Technology in Toronto, Canada for eight years before launching into the consulting business. He has now been speaking, writing and conducting training programs on the topic of effective time management for over 35 years. He has written over 20 books, including a Canadian bestseller, Making Time Work for You. He has developed over 50 time management products, including the popular Taylor Planner, which has sold in 38 countries around the world. He has had over 300 articles accepted for publication.

A past director of the National Association of Professional Organizers, Harold Taylor received their Founder’s Award in 1999 for outstanding contributions to the organizing profession. He received the CSP (Certified Speaking Professional) designation in 1987 from the National Speakers Association. In 1998 the Canadian Association of Professional Speakers inducted him into the Canadian Speaking Hall of Fame. And in 2001, he received the first Founder’s Award from the Professional Organizers in Canada. The award has been named in his honor.

Since 1981, when he incorporated the original time management company, he has personally presented over 2000 workshops, speeches and keynotes on the topic of time and life management.

  • Introduction
  1. Customers are both time conscious and impatient
    1. The six-minute salesman
    2. Don’t keep customers waiting
    3. Punctuality is good for business
  2. People do not decide by logic alone
    1. How our customers think
    2. People love freebies
    3. Try something different
    4. Don’t underestimate the value of testimonials
  3. Public speaking as a promotional tool
    1. The word is mightier than the pen
    2. Overcome stage fright
    3. Organize your talk
    4. Give it your best shot
    5. Before the speech
    6. Checklists keep you on track
  4. Writing articles for self-promotion
    1. Put it in writing
    2. A major asset is your ability to write
  5. Business networking for building relationships
    1. Networking is an ongoing process
    2. Involvement is the key
    3. Be sensitive to others
    4. Names are important
    5. Networking starts before the meeting
    6. Be prepared when attending events
    7. You get out of networking what you put into it
  6. Websites for greater sales
    1. Make your website a priority
    2. Make your newsletter work for you
    3. Promote your newsletter in turn
    4. News releases really do work
    5. You are your company’s best promoter
  7. Increase your sales through promotion and related activities
    1. Quick tips for marketing your products or services
  8. Bibliography of books mentioned
  9. About the author