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Winning Your Way

How to Secure the Support to Turn Your Ideas into Reality

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Lingua:  English
All you need to know to win backing for your ideas, from concept to communication to commission.
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Contenuto

If you’ve got a project, plan, or proposal you want to become a reality, this book will show you how.
From preparing the ground, to stacking the odds in your favour, to encapsulating your idea, and then arguing it out in both reports and presentations, along with the dark arts of subtle manipulation, winning your way will help you impress managers, colleagues and partners, and succeed in putting your vision into action.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.


  • Winning Your Way
  1. The Idea
  2. The Elevator Pitch
  3. Researching and Readying
  4. The Business Plan
  5. The Report
  6. Presenting Your Proposal
  7. The Dark Arts
  8. The Power of Persistence
  • Conclusion

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