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Using PR Techniques in Employee Communications

An Abeceder Quotation Conversation

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23m 15s
Lingua:  English
Michael Millward and Janet Falk, an independent PR consultant in New York, discuss a quotation from baseball legend Babe Ruth about resilience and discover lessons for employee communications.
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Descrizione

Janet Falk, a specialist public relations consultant in New York USA discusses with Michael Millward a Babe Ruth quotation that inspires her to never give up, never stop trying. Along the way Michael learns the techniques that PR consultants use to make a press release appeal to a journalist and discovers how these techniques can be used to improve management communications with their teams of employees.

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Michael

Michael Millward

Michael Millward is the creator and host of Abeceder Quotation Conversations.

During a human resources career which started in 1981 in the UK Michael has held leadership roles in, start-ups, small, medium sized businesses, and large blue chip multinationals organisations, in joint venture, e-commerce, government, hi-tech, manufacturing, mining, major construction projects retail distribution, travel, hospitality, financial and service sectors, across the world.

In 2004 Michael returned to the UK and established Abeceder a provider of employment related, information, products, services, and expertise.

The Abeceder family now includes:

• Abeceder H2R a comprehensive HR software and HR support service that covers every aspect of every stage of the employer, employee relationship from hiring to retiring.
• WorkPlaceLearningCentre.co.uk – an independent, multi brand, multi format learning resources and training courses web shop
• workworkwork.works – an employees’ guide to employment

Michael holds a MSc in Human Resource Management from the University of Wales and is a Chartered Fellow of the UK Chartered Institute of Personnel and Development (CIPD). For many years Michael was a volunteer branch chair and member of the Institutes National Council.