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The Basics of Business Management – Vol II

Marketing, Logistics, Procurement and Law

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Lingua:  English
This book in two volumes offers a quick guide to all major disciplines in business management for both students and practitioners.
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The Basics of Business Management – Vol II is part of the two volumes of The Basics of Business Management book. This is a new approach of putting together material that covers all the major disciplines in business management in one book but in two volumes. It is aimed at both the students and the practitioners in the fields of business studies and economics who require a quick guide book. Vol II highlights the basics of marketing and international business, logistics management, procurement and disposal management and legal issues. To cover all the all the salient issues in business management, you should also read Vol. I. It discusses the distinction between leadership and management; the key aspects of financial management; and the key aspects in economics - micro and macroeconomics.

  1. The Marketing Environment 
  2. The Marketing Mix 
  3. Consumer Behaviour 
  4. Market Segmentation 
  5. Branding 
  6. Services Management 
  7. Relationship Marketing 
  8. Industrial Marketing 
  9. International Marketing 
  10. Logistics Management 
  11. Reverse Logistics 
  12. International Logistics 
  13. Procurement and Disposal Management 
  14. Outsourcing 
  15. e-Procurement 
  16. Project Procurement 
  17. Law of Contract 
  18. Sale of Goods Act and Supply of Goods and Services Act 
  19. Agency and Bailment 
  20. Intellectual Property Rights 
  21. Insurance 

Excellent
Extraordinarily superb - with practical and theoretical amplification. A must book for anyone who's serious business management from the twenty-first century setting. I would high recommend to anyone within the fraternal of business and corporate law.
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Elly

Elly R. Twineyo Kamugisha

Elly R. Twineyo Kamugisha is an economist and professional of business management. He has had a long career working in the private sector, donor projects, government, academia and civil society.

He was lecturer (Part time/ Full time) for over 10 years teaching and supervising students in the courses of economics, business management, and law. Currently he is the CEO of Uganda Export Promotion Board (UEPB). 

He has made several presentations to business associations, academia, and government and written several articles in different media. He is the author of Why Africa Fails (2012). He is a full member of The Chartered Institute of Marketing (CIM), UK and The Chartered Institute of Purchasing and Supply (CIPS), UK. 

He is a graduate of the University Of London in UK (Msc. Finance/Economic Policy) and Makerere University (Msc. Marketing with research focusing on government and export performance). He has a Post Graduate Diploma in Marketing, CIM, and Graduate Diploma in Purchasing and Supply, CIPS. He was awarded a PhD (Honoris Causa), UGC Tennessee.

Fellow – The Chartered Institute of Procurement and Supply (CIPS), UK (FCIPS)

Fellow –The Chartered Institute of Marketing (CIM), UK (FCIM)