In this expert talk, the importance of strategy for business success and five principles, as well as concrete steps to develop an effective strategy, are presented. The 5 key principles for successful strategies include: exclusion without commitment, decision-making freedom for employees, distinction between goals and strategies, tangible strategy formulation, and acceptance of imperfection. Learn how to clearly and understandably articulate your strategies to inspire, motivate, and empower your employees to take responsibility.
