Categories Pricing Corporate
home.libro.professionale_ebook

Strategies of MNCs in the Digital Era

0 Recensioni
111
Lingua:  English
Multinational Corporations seek to tap global markets to grow their business and increase their profits. They are also driven by a need to protect themselves from the uncertainties of business cycles.
Abbonamento Professional Plus gratuito per i primi 30 giorni poi $8.99 /mese
Non ci sono pubblicità nel libro
Descrizione
Contenuto

Strategies of Multinational Corporations can decide their long term sustainability in foreign markets. The digital era calls for strategies that are in greater alignment with customer needs and comply with regulations of the host country. There is a greater need for multinational corporations to embrace digital marketing strategies, garner consumer mind share and tilt the business ecosystem in their favor. The policies of the host country governments enable a multinational corporation to fuel its expansion plans. The expectations of local communities have to be managed well by multinationals.

About the author

Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organizations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience in areas like Research & Development, Technical Services, Quality Assurance, Strategic Sourcing, Performance Management, and Project Management during his stint in the corporate world.


Venkatesh’s commitment and passion for teaching has made him popular among students. His industry experience has not only added value to his classroom delivery but has also enabled students to seek counseling guidance and placement assistance from him. Venkatesh is adept at teaching subjects in the domains of marketing, human resources, and general management. He has delivered keynote presentations at conferences/ seminars to audiences both large and small.


  1. Globalization of Business
  2. Dimensions of Globalization
  3. Export Promotion Zones
  4. Multinational Companies
  5. Organisation Structure of MNCs
  6. Structural Design of Multinational Enterprises (MNEs)
  7. Control in Multinational Enterprises (MNEs)
  8. Strategies of Multinational Corporations
  9. Multinational Corporations in India
  10. Make-or-Buy Decisions in International Business
  11. Decision Making in Multinational Corporations
  12. Multinational Corporations and Management of Current Assets
  13. Once Upon a Time in America
  14. A First-Time US Expatriate’s experience in a Joint Venture in China
  15. P&G’s success story in Japan
  16. BRICS bank
  17. A review of global economic crises
  18. Strategic Alliances
  19. International Marketing
  20. Strategies of Multinational Corporations in Digital Era
  • Epilogue

home.libro.su_autore

Venkatesh Ganapathy

Venkatesh Ganapathy


• Country: India
• Number of Books: 8
• Contact the Author: gvenkatesh69@gmail.com

Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organizations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience in areas like Research & Development, Technical Services, Quality Assurance, Strategic Sourcing, Performance Management, and Project Management during his stint in the corporate world.


Venkatesh’s commitment and passion for teaching has made him popular among students. His industry experience has not only added value to his classroom delivery but has also enabled students to seek counseling guidance and placement assistance from him. Venkatesh is adept at teaching subjects in the domains of marketing, human resources, and general management. He has delivered keynote presentations at conferences/ seminars to audiences both large and small. 

 
Venkatesh has always adopted an innovative style of teaching focusing on the use of audiovisual media, contemporary business case studies and charts to explain complex phenomena in a simple fashion. His agility in completing the tasks assigned to him on time coupled with an organized way of working and expertise in documentation has come handy during the statutory accreditations sought by the business school.


Venkatesh completed his degree in oil technology from University Department of Chemical Technology, Mumbai followed by MBA  from Southern New Hampshire University, Boston and a diploma in supply chain management from American Planning and Inventory Control Society (APICS). Venkatesh has also earned a Fellowship in Insurance from Insurance Institute of India, Mumbai.

Venkatesh has published 16 books so far. He is also the author of 50 research papers that have been published in national and international journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content writing and has written over 300 blogs. His research interests are in services marketing, insurance and supply chain management.

Venkatesh is based in Bangalore, India.