This book is about how to manage your online reputation and how to become the first thought in your stakeholder's mind. It focuses on the challenges of building trust in the digital age and includes practical advice. It is intended for readers with diverse disciplinary backgrounds and from different corporate and organisational levels. It is also designed for individuals that want to have powerful insights on the most significant roles of digital communication. It will help you to understand how to use the internet in a fruitful, secure and efficient way for yourself and your organisation.