Marketing: Psychology Behind Profit

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43 pages
Lingua:
 English
This book uncovers powerful strategies rooted in psychology and used by the leading startups to boost sales, attract Millennials and Gen Z and turn skeptics into brand followers.
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Sull'Autore

Arina Nikitina is a Latvian-born business psychologist, author of several books, personal coach, marketing and goal setting expert.  

At the age of 18 she started her own online business goal-setting-guide....

Alberto Mattiello is a futurist, author, entrepreneur, thinker and speaker. Author of "Mind The Change”, "Marketing Thinking" and a curator of the series "The Future Of Management" for MIT Sloan Management Review, he is a technology and innovation expert with over 20 years of marketing and...

Description
Content

The rapid development of new technologies, artificial intelligence, machine learning and big data are redefining the role of marketing in product creation, development, distribution and sales. As old models become obsolete marketing leaders look for new, better ways to attract and build relationships with the new generations of consumers. This book demonstrates 4 profit-driven strategies that are rooted in psychology and used by the leading startups to boost sales, communicate more authentically and turn skeptics into brand followers.

About the authors

Arina Nikitina

Russian born personal coach and goal setting expert Arina Nikitina has been helping people to achieve thier goals since 2002. She has used her proven 7-Step Goal Setting System to help entrepreneurs and business professionals all over the country create success on their own terms. Arina’s passion and success as a compelling and passionate professional coach and speaker comes from helping people find the courage and confidence to create their own definition of success and to live it with conviction, joy, and prosperity.

www.arinanikitina.com/contact-me

Alberto Mattiello

Alberto Mattiello is a technology and innovation expect, speaker, designer, author and entrepreneur. He leads Innovation hub the Future Thinking Project at Wunderman Thompson and frequently lectures at Imperial College of London and Bocconi University.

  1. Innovation
  2. New Generations
  3. Overdelivery
  4. Proof
  5. Risk-reversal
  6. Disruption