Categories Pricing Corporate

Managerial Economics

Lingua:  English
This book is an attempt to provide a foundation in the concepts and techniques of Managerial Economics, and is likely to be of great use to existing as well as aspiring managers.
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Managerial Economics deals with the application of economic theory to business management. It deals with the use of economic concepts and principles of business decision making. It helps the managers to find a framework to meet the business challenges.This book is an attempt to provide a foundation in the concepts and techniques of Managerial Economics, and highlights the need for managers to understand and implement these principles in managing their organisations, and is likely to be of great use to existing as well as aspiring managers.

About the Author

Manmohan’s interactive style and unique ability to engage with young as well as not so young has made him a very effective training facilitator. He has conducted a horde of training programmes in India and the Middle East. His deep insight into the culture of his home country – India – and that of the Middle East has made it possible for him to effectively engage audiences. He has also made presentations on various topics at International Conferences under the auspices of UNESCO, and ensured that his practical viewpoints are shared with a wide variety of audience.

Currently a Freelance Training Facilitator, Manmohan has authored several eBooks on Management and Education.

Having worked as Head of several educational and training organisations in India, Kuwait and Oman, he has specialised in training programmes for people in a wide variety of professions. He has also made a Webinar presentation on Personality Development organised by a US-based organisation.

An alumnus of Cambridge International College (UK), Manmohan also holds a Ph.D. in Management, and Masters in Business Management, Education and English.

Manmohan is currently India-based and conducts training programmes for college students, professors and management executives.

Among his other programmes the following are in much demand:

  • Soft Skills

  • Business Communication

  • Leadership & Teambuilding

  • Pedagogy of Teaching at college/school level

  • EMI (English as Medium of Instruction) Skills for college professors

  • Guidance and counselling in educational institutions

  • About the author
  • Preface
  1. Meaning and importance
    1. Introduction
    2. Importance
    3. Features
    4. Nature
    5. Scope
    6. Important principles of managerial economics
  2. Demand analysis
    1. Introduction
    2. Meaning of demand
    3. The law of demand
    4. Elasticity of demand
    5. Kinds of elasticity of demand
  3. Demand forecasting
    1. Introduction
    2. Features of demand forecasting
    3. Managerial uses of demand forecasting
    4. Levels of demand forecasting
    5. Methods of demand forecasting
    6. Demand forecasting for new products
  4. Supply and market equilibrium
    1. Introduction
    2. Supply curve
    3. Market equilibrium
  5. Economic environment
    1. Introduction
    2. Economics
    3. Competitive rivalry
  6. Circular flow of income
    1. Circular flow of income model
    2. The multiplier effect
  7. Costs, revenues and investments
    1. Marginal cost
    2. Total, average and marginal revenues
  8. Investment appraisal
    1. Introduction
    2. Investment techniques
  • References