Categories Pricing Corporate

Journalistic Writing

The Foundation for all Public Forms of Communication

0 Recensioni
10m 51s
Lingua:  English
Discover how journalistic writing allows your business to communicate directly and clearly to your target market. This step-by-step guide walks you through the process, and provides examples.
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Your organization has so much to communicate directly to your target markets, but it requires clear and concise messaging. This expert talk will explain and provide examples for how thinking and producing content like a journalist will help get your messages noticed and remembered. From how to know what’s newsworthy to writing in ways that make your content easy for anyone to understand, this expert talk will help increase an audience’s engagement level with your content and may even lead to more earned media coverage.


Dean Beckman

Dean Beckman is an associate professor in the Business and Communication Department at Saint Mary’s University of Minnesota in Winona, Minnesota. He holds a Master of Science degree in Mass Communication from Southern Illinois University-Edwardsville. Dean also has professional media experience in radio/television news and sports.