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Introduction to the Service Supply Chain

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Lingua:  English
Globalization has resulted in organisations outsourcing services to drive cost efficiencies. There is greater complexity due to competencies distributed across the entire service supply chain network.
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  1. Introduction To Service Supply Chain
  2. Research on Service Supply Chains
  3. A comparison of Manufacturing versus Service Supply Chains
  4. Customer roles in service supply chains
  5. Servitisation
  6. Measuring the performance of servitisation
  7. Service Triads
  8. Service Supply Chain Models
  9. Social capital and service supply chain performance
  10. The future of Service Supply Chains
  • References

Services are characterized by management and supply of information. Information has replaced inventory. Services are being outsourced as organisations prefer focusing on their core activities. Combination of automation and outsourcing has led to the development of virtual service organisations and networks. Service supply chain refers to series of activities conducted to meet the needs of the market. It represents the supply and demand relationship chain among service providers, service intermediaries and customers. Growth in services sector has increased the interest in service supply chains.

About the author

Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organisations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience during his stint in the corporate world. He has published 15 books so far. He is also the author of 50 research papers that have been published in national and international peer-reviewed journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content marketing and has written over 300 blogs. His research interests are in services marketing and service supply chain management.


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Venkatesh Ganapathy

Venkatesh Ganapathy


• Country: India
• Number of Books: 8
• Contact the Author: gvenkatesh69@gmail.com

Venkatesh Ganapathy presently works as Associate Professor (Marketing) in Presidency Business School, Bangalore. He has worked in the industry for close to two decades in organizations like Castrol India Limited (part of BP PLC) and Firepro Systems Private Limited. He has had a rich and diverse cross-functional experience in areas like Research & Development, Technical Services, Quality Assurance, Strategic Sourcing, Performance Management, and Project Management during his stint in the corporate world.


Venkatesh’s commitment and passion for teaching has made him popular among students. His industry experience has not only added value to his classroom delivery but has also enabled students to seek counseling guidance and placement assistance from him. Venkatesh is adept at teaching subjects in the domains of marketing, human resources, and general management. He has delivered keynote presentations at conferences/ seminars to audiences both large and small. 

 
Venkatesh has always adopted an innovative style of teaching focusing on the use of audiovisual media, contemporary business case studies and charts to explain complex phenomena in a simple fashion. His agility in completing the tasks assigned to him on time coupled with an organized way of working and expertise in documentation has come handy during the statutory accreditations sought by the business school.


Venkatesh completed his degree in oil technology from University Department of Chemical Technology, Mumbai followed by MBA  from Southern New Hampshire University, Boston and a diploma in supply chain management from American Planning and Inventory Control Society (APICS). Venkatesh has also earned a Fellowship in Insurance from Insurance Institute of India, Mumbai.

Venkatesh has published 16 books so far. He is also the author of 50 research papers that have been published in national and international journals of repute. He has presented his research efforts in national and international conferences and has been the recipient of awards and scholarships. He has a profound interest in content writing and has written over 300 blogs. His research interests are in services marketing, insurance and supply chain management.

Venkatesh is based in Bangalore, India.