International Business and Global Strategy

:
( 29 )
177 pages
Lingua:
 English
This eBook provides a simple and relevant resource on international business and global strategy for undergraduate, (post)graduate and MBA students around the world.
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Sull'Autore

Peter Zámborský is a Senior Lecturer in the Department of Management and International Business at the University of Auckland Business School in New Zealand. He is also the director of an e-learning firm Featherlight Enterprises, the Editor of New Zealand Journal of Research on Europe and a...

Description
Content
Reviews

This eBook provides a simple and relevant resource on international business and global strategy for undergraduate, (post)graduate and MBA students around the world. It provides concise explanations of relevant concepts, illustrated by focussed examples and implications for business. Summary boxes, online tools, exercises, mini-case studies, videos, and review questions support the learning process.

  • Author Bio
  • Reviews
  • Preface
  • Introduction
  • Part I: International Business
  1. Foundations of international business
  2. International business and globalisation
  3. International business and trade
  4. International business and investment
  5. Firms and international business
  6. Governments and international business
  7. Institutions and international business
  8. The world trade system
  9. The foreign exchange system
  10. The global financial system
  • Part II: Global Strategy
  1. Foundations of global strategy
  2. Regional and global strategy
  3. Global strategy frameworks
  4. Foreign market entry
  5. Industry and competition
  6. Resources and capabilities
  7. Institutions and ethics
  8. Organisation and structure
  9. Knowledge and innovation
  10. Alliances and collaboration
  11. Quizzes
  12. References
  • Endnotes
Very comprehensive.
25 ottobre 2017 22:04
Short and compact. really helpful to get an understanding with regard to previous situations! Nice book.
29 ottobre 2016 20:57
I think this book is written out very well - all the concepts are explained in simple understandable terms ! I would highly recommend this book for courses that are looking for a starting point in international business :)
25 ottobre 2016 06:15
Great explanation of concepts, very helpful for clarification and revision.
20 ottobre 2016 04:56
Great book, very helpful and concise.
20 ottobre 2016 01:43
This book was great in providing me with information about the key concepts in international business.
20 ottobre 2016 01:22
This eBook successfully helped me understand International business concepts and frameworks in depth, which also provided real life case examples. Moreover, the quizzes and feedback also allowed me to engage and learn proactively. I rate this book 5 stars as it benefited and helped me with my International business studies.
1 giugno 2016 02:03
Clear and concise. Examples and interactive review questions helped to understand the concepts better.
25 maggio 2016 07:52
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