Did you know there are over 8,000 pieces of marketing software on the market? That can be overwhelming. If you're reading blog posts and asking colleagues for suggestions, there's a better way. By the end of this episode, you will learn how to cut through the noise using a simple three-step process, including the critical questions your business needs to find the best software to meet your marketing goals, budget, and needs.
About the Author
Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.
As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.