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Expert Talk: Weight Watcher's Rebrand to WW

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31m 3s
Lingua:  English
Changing a brand name after 55 years of business is a bold move. Join Erik Fabian, the founder of Upright Brand, for a discussion on Weight Watchers decision to rebrand themselves as WW.
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Descrizione

Changing a brand name after 55 years of business is a bold move. Join Erik Fabian, the founder of Upright Brand, for a discussion on Weight Watchers decision to rebrand themselves as WW. We will discuss why Weight Watchers decided to rebrand and if it was a success. This is an episode for any founder or marketer who want to learn more about branding and naming.

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Upright Brand

Erik Fabian is the founder of Upright Brand and brand marketing consultancy that helps entrepreneurs stand above the hustle in an age of off-the-shelf ventures. Erik formerly led brand teams at Moleskine America and Greenhouse Software. He has been called a “brand therapist” for his work helping organizations develop their strategy, story, and plan. He is based in Brooklyn, NY and works internationally.