Expert Talk: Pitching Successfully to Customers

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When introducing your product to customers, how do you get to the point and deliver a short, effective message?
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David Beckett is an international pitch coach, who has trained over 900 Startups to win over €225Million in investment, working with Accelerators such as Startupbootcamp, ThinkAccelerate, MassChallenge and Rockstart. He's also trained more than 14,000 people at companies such as Booking.com, Tommy...

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Bookboon Expert Talks are episodes of 15 to 60 minutes. Their content varies from interviews to discussions and monologues aimed at listeners who want to delve deeper into business trends. These Talks are more casual than Bookboon Micro Talks and are ideal to find inspiration for your day or on a commuting journey.

Pitching to a customer - how is that different to pitching to an investor? Increasingly in business, people don’t have time for long presentations. When introducing your product to customers, how do you get to the point and deliver a short, effective message?