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Expert Talk: Content Marketing

Interview with Ehsan Khodarahmi

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14m 38s
Lingua:  English
Content marketing is a powerful tool for building relationships and for selling. There are pitfalls to avoid if we want our strategy to succeed. We need to measure everything so we can improve.
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Descrizione

It’s not just about the content you publish, it’s also about how you promote that content and what kind of conversations you have around it. If done right, this can be an effective way to reach new audiences and build trust in your brand. We need to make sure we know who our audience is and what they care about so that we can tailor the message accordingly. We need to measure everything – from clicks on links, shares on social media platforms, time spent reading articles or watching videos – so that we know which tactics work best for us. In this expert talk we dispel the many myths.

About the Author

Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner. 

He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).

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Nat

Nat Schooler

Nat Schooler is a Futuristic Podcast Host, International Best Selling Author, Entrepreneur & Trusted Advisor. A renowned expert in Branding & Strategy For Career & Business Success and podcasting aficionado with 250+ Interviews and collaborations with Michael Tobin OBE, Kim-Adele Platts, Stanley Tucci and other luminaries. Nat believes that people need to be empowered to create their own success by overcoming obstacles and designing their lives for personal or business success.

Nat-Schooler is co-founder of MasterMindSet – A New Leadership Foundation: Different by Design Delivering C-Suite: Skills, Strategies & Networks to Lead in the 2020s. He co-founded the first International Imposter Syndrome Awareness Day with colleagues Kim-Adele and Lisa Ventura. His clients include IBM, Google, Microsoft, Oracle and Brother Printers and he is a LinkedIn Power Profile Award winner.


Visit his website for more information on him www.natschooler.com