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Expert Talk: Commercial Storytelling

Interview with Paul Thies

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40m 33s
Lingua:  English
Building trust, shared meaning and brand values is key internally and externally to create success. Engaging employees, bringing tangible ROI and creating a competitive advantage are also discussed.
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Descrizione

Paul Thies, former Vice President of Thought Leadership at Thomson Reuters, provides his insights into the power of culture in commercial storytelling. Paul is able to take what many would see as intangible and make it tangible through engaging stories that share his personal experiences on how story-driven communication has shifted from merely messaging to a way to build trust and shared meaning with employees. Storytelling is a powerful way to drive engagement and align culture.

About the Author


  Paul Thies, former Vice President of Thought Leadership at Thomson Reuters, provides his insights into the power of culture in commercial storytelling. Paul is able to take what many would see as intangible and make it tangible through engaging stories that share his personal experiences on how story-driven communication has shifted from merely messaging to a way to build trust and shared meaning with employees. Storytelling is a powerful way to drive engagement and align culture.

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Nat

Nat Schooler

Nat Schooler is a Futuristic Podcast Host, International Best Selling Author, Entrepreneur & Trusted Advisor. A renowned expert in Branding & Strategy For Career & Business Success and podcasting aficionado with 250+ Interviews and collaborations with Michael Tobin OBE, Kim-Adele Platts, Stanley Tucci and other luminaries. Nat believes that people need to be empowered to create their own success by overcoming obstacles and designing their lives for personal or business success.

Nat-Schooler is co-founder of MasterMindSet – A New Leadership Foundation: Different by Design Delivering C-Suite: Skills, Strategies & Networks to Lead in the 2020s. He co-founded the first International Imposter Syndrome Awareness Day with colleagues Kim-Adele and Lisa Ventura. His clients include IBM, Google, Microsoft, Oracle and Brother Printers and he is a LinkedIn Power Profile Award winner.


Visit his website for more information on him www.natschooler.com