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Expert Talk: Business Decision Making

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17m 19s
Lingua:  English
How many times have you made a poor business decision and later thought, “I should have listened. My gut was telling me not to do this.” We'll help you learn when to trust your gut.
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Descrizione

How many times have you made a poor business decision and later thought, “I should have listened. My gut was telling me not to do this.” We'll help you take the guesswork out of when you need to trust your gut. We'll help you balance the head and the heart — the need to research and analyze versus reflecting on past experiences to help you predict the outcome of future situations. As with anything in business the answer lies with clarity, alignment, and presence, and not just in the head, but also in the heart. 

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Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.