Expert Talk: Attract Clients with Authenticity

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Solopreneurs and small business owners can attract clients with authenticity, integrity, and by simply telling their story. You'll learn why you need to be confident and grounded when making an offer.
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Sull'Autore

Jennifer McFarland, MPA, is a consultant, writer & podcaster. With 20 years of design and tech experience, she helps businesses focus on growth with technology her lens. Her company, Foster Growth, and her podcast, the Third Paddle, have helped thousands of business owners realize t...

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Bookboon Expert Talks are episodes of 15 to 60 minutes. Their content varies from interviews to discussions and monologues aimed at listeners who want to delve deeper into business trends. These Talks are more casual than Bookboon Micro Talks and are ideal to find inspiration for your day or on a commuting journey.

Solopreneurs and small business owners can attract clients with authenticity, integrity, and by simply telling their story. You'll learn why you need to be confident and grounded when making an offer. We invite you to take a step back and ask yourself if your business is an accurate reflection of yourself and your values. If revenues are down or you don't have that 'drive' anymore, it could be a sign that something is out of alignment. The beautiful thing about authenticity is it's always there for you. All you have to do is make time to listen.