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Expert Talk: Adjusting your Tech Mindset

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32m 28s
Lingua:  English
Too often, CFOs, tech strategists, service providers, and IT departments are the last to learn about a new initiative. Involve your tech people early in the process to get the best results.
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Descrizione

Jen describes how business leaders can adjust their tech mindset, resulting in cost savings and increased tech ownership. You’ll also learn how your tech mindset is like buying a burrito at 7-11. Once you and your organization begin to analyze and evaluate — understand — how technology supports your business, plan, budget, prioritize and implement new strategies to enable growth. Too often, CFOs, tech strategists, service providers, and IT departments are the last to learn about a new initiative. Involve your tech people early in the process to get the best results. 

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Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.