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Digital Marketing: What You’re Told & Sold

Get Started with Digital Marketing and Avoid Common Pitfalls

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14m 52s
Lingua:  English
Learn what digital marketing is, the key areas to focus on first, and how to discern the differences between what you’re being told and sold so you can make the best decisions for your business.
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Descrizione

If you have a business, don't be scared of digital marketing. Digital marketing is your best chance to stand out from the crowd and get higher quality leads than ever before. The problem is, there's so much misinformation out there that it can be overwhelming to get started. Learn what digital marketing is, the key areas to focus on first, and how to discern the differences between what you're being told and sold so you can make the best decisions for your business.

About the Author

Jen McFarland is a compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and tech project planning across corporate, nonprofit, and government arenas.

As CEO of Women Conquer Business, she consults with businesses on configuring marketing software and processes to suit their unique growth needs.

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Jennifer

Jennifer McFarland

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning across corporate, nonprofit, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and the Project Management Institute.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.